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auDA, the administrators of the AU domain space have released the recommendations of a panel that was asked in 2010 to review some of the AU domain name policies.
Although it was feared that there would be a major upheaval of the policies to make them more open to foreign investment, the[...]
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Google indicates that it does.
Google looks at three things to determine your relevance to specific countries:
- IP address of your web server
- domain extension (eg. .com.au)
- your settings within Google Webmaster Tools
Each of these three things provide Google with information about your geographic market. You will be still included in the results for other countries however you will be given preference within your local results.
The following video by Matt Cutts discusses this in more detail.
Although the message from the video is to “experiment” that’s about as definate as anything you will get from Google about how to rank better.
So although it’s not essential, having your server based on an Australian based IP address could definitely assist in your Google.com.AU rankings.
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